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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are tempting purchasers with their smooth silhouettes, plush cabins - and progressively, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are keen to display unique forms of aviation fuel considered less damaging to the environment, from used cooking oil to the distinctly less glamorous meat waste.<br> |
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<br>Business jet operators, like airline companies, have actually [acquiesced ecological](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) pressure on aviation and committed to halving carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that [embracing eco-friendly](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) fuel to might make service jets more appealing to ecologically conscious buyers - particularly corporations dealing with concerns over sustainability from shareholders or green campaign groups.<br> |
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<br>The accessibility of less contaminating private jets could also spare the abundant and well-known the unfavorable promotion experienced by Britain's Prince Harry and his other half Meghan over a current personal jet trip to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) tallow.<br> |
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<br>The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) producer World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>Some of the other 79 [aircraft](https://www.pinterest.com.au/missionnewenergy/) on screen are expected to be powered by 150,000 gallons of other sustainable fuel blends anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total yearly carbon emissions internationally, however can release, on average, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has actually [protected](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) his occasional usage of private jets to guarantee his household's safety, and has said that on the [rare events](https://www.bloomberg.com/profile/company/MNELF:US) he does not [fly commercially](https://www.zoominfo.com/c/mission-newenergy/346542889) he offsets his emissions.<br> |
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<br>But [planemakers](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) state incidents such as the furore over his travel plan have actually included fresh challenges for a market already striving to validate its contribution to cutting corporate [expenses](https://stocktwits.com/symbol/MNEL).<br> |
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<br>"Incidents of flight shaming involving making use of personal jets are regrettable when you consider that our industry has delivered fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes [increased](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) sustainable fuel usage will assist the market make inroads with corporations and rich purchasers. According to market data, billionaires just have a 19% company jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting aircrafts - is unlikely to please all critics at the Oct 22-24 high-end jet event.<br> |
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<br>Environmentalists and some analysts remain hesitant that biojetfuels, typically combined 50-50 with kerosene, will make a substantial impact on public understandings about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make service jets look eco-friendly," [stated air](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) travel expert [Richard Aboulafia](https://pitchbook.com/profiles/company/51278-86).<br> |
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<br>Demand from company jet operators for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.pinterest.com.au/missionnewenergy/) at its California plant, could expand production up to 150 million [gallons](https://www.pinterest.com.au/missionnewenergy/) by 2022.<br> |
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<br>Corporate charter business and experts are also seeing more interest from [customers](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) who desire to buy carbon [credits](https://forest500.org/rankings/companies/mission-newenergy-limited) to [offset emissions](https://pitchbook.com/profiles/company/51278-86) from their [flights](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet usage research study his business just recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I believe that cost, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I believe people are ending up being more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, [Editing](https://www.zoominfo.com/c/mission-newenergy/346542889) by Tim Hepher and Alexandra Hudson)<br> |
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